Right now I listen to many discussions of how to advertise. The modern way in the social media or the old-fashioned way in papers – local or national. For our company there is no doubt: advertisements are expensive, and we get little or no response. We are a small company – not a brand – and have to rely on people talking well about us. With the social media all you spend is your time. The follow-up is the interesting part. So what has been the outcome so far? We have made contact to some of the textbook writers from Alfabeta to come and make a seminar / event in our shop for people interested in their work! And we have made contact to Tina Bacher from Danish Matters to build a network to enhance the learning of Danish. We are very confident right now and look forward to launching our new initiatives. (The picture should show that we have started from scratch). Stay tuned!